New further training on-line marketing

Hansjrg Carpenter, Geschftsfhrer the golden fleece, Munich, leads the first course of studies to the specialized landlord on-line marketing - new training further offensive in the most exciting market of the communication industry

Occupation-accompanying course of studies on-line marketing starts in the spring 2007

That boom-ends market approximately around Internet looks for handstruggling qualified personnel. Starting from spring 2007 a new training further offensive starts in the range Website project management and on-line marketing. Study places are Cologne, Hamburg and Frankfurt.

In the Internet meanwhile money is made. But in enterprises and agencies the know-how is missing. Best job market perspectives thus for all, which enrich the central market place of the economy with performance or mobile marketing around efficient and promising Marketingstrategien.

German dialogue marketing academy DDA divided the study plan into altogether 23 specialized modules, which cover the various topics of the Website project management and on-line marketing. In addition those count at present boom-end fields such as Usablity, search machine or mobile marketing just like also E-Mail marketing already practiced by many enterprises. Basic knowledge which can be obtained describes both medium economy, technologies, services or conception, and professional contents of the digital economy in things E-Businesses, digital dialogue or Erfolgscontrolling. The training further offensive of the Federal association of the digital economy BVDW is supported.

Emphasis of the digital training further offer forms also topics, which are in many places still quite stiefmtterlich treated. It is information architecture or the barrier liberty, thus the obstruct-fair organization of Internet appearances, or for example E-Government, electronic communication between citizens and national institutions.

The time of the kryptischen designers Websites for Design Apostel belongs long to the past. Today functional Web Design, those count the user lead and creative Business ideas, those by E-Commerce, E-Controlling or Usability coined/shaped are so DDA Studienleiter Hansjrg Carpenter, Geschftsfhrer of the Studios for mark relations and Design the golden fleece in Munich, lecturer in Usability, on-line advertisement and E-Business-strategies at numerous universities at home and abroad.

The new offer of the DDA, which offers occupation-accompanying further training in marketing in Berlin, Hamburg, Duesseldorf, Frankfurt and Stuttgart since 1993, is modular developed. Prospective customers can attain on-line marketing within a achtmonatigen compact course of studies the diploma specialized landlord. The Pensum covers here about 300 hours operational readiness level instruction on 21 weekends - on Fridays starting from noon and Saturday. Apart from the 23 specialized modules just as interdisciplinary bases count too about marketing-mix, right, data security or advertising psychology. According to the theory practice follows: Case studies, project group work and excursion ions round the profile of the manager in the digital economy off.

For diploma preparation must be completed 5 examinations as well as a thesis (diploma) as well as a locking verbal examination. The first course of studies starts to 23. March 2007 in Cologne. In September 2007 then Hamburg and Frankfurt follow.

The lectures are open for everyone. Who is interested in the specific digital specialized topics exclusively, each module can occupy also exclusively.

Who argues today not with Usability, Tracking Tools or on-line Mediaplanung, risks its vocational career tomorrow already so Carpenter, who counts on an enormous demand and beside the professors already obligated and considerable practical men further lecturers searches. The call for PAPERs for lecturers can be requested directly under www.dda-online.de.

DDA GmbH
Rathmacherweg 26
42781 Haan
Tel: 02129 - 94 82 40
Fax: 02129 - 94 82 39
E-Mail: dda@dda-online.de
www.dda-online.de

Specialized landlord direct and/or on-line marketing
In eight months occupation-accompanying to the diploma

The optimal training for integrated direct marketing and/or on-line marketing offers the occupation-accompanying, achtmonatige specialized studies to the DDA. Economical basic knowledge, marketing, integrated communication, bases and instruments direct marketing and on-line marketing, strategy and planning of interlaced marketing concept ions as well as integration of new media fill the lecture plan with approximately 300 lessons. Already after 21 weekends - Friday afternoon and Saturday - practice follows the theory. Material clients letters individual working groups and expect the professional presentation of a custom-made conception.

The lecturers are university and/or specialized university technical as well as experienced practical men of the upper leadership level from enterprises and/or agencies. Examinations, verbal examination and thesis (diploma) round the study off to the specialized landlord direct marketing DDV and/or specialized landlord on-line marketing DDA.

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